Before every brand was trying to make something with AI, a team of Black women at McKinney made something that poked at its limits. Are You Blacker Than ChatGPT? invited players to pit their knowledge of Black culture against the chatbot, playfully exposing what AI misses when culture lives between the lines, changes by the day, and is passed from person to person.

My role: Executive creative leadership backing the original idea, helped build and support the team, protected the project’s ambition, and helped bring it across the finish line and out into the world.