BLAME IT ON THE SHOES

This DSW campaign is about giving people permission to get away with things. Sometimes the right pair of shoes set us free to behave in exaggerated ways. They allow us to dial up our confidence and own a moment.

Blame It On The Shoes says act out, dance that dance, jump that fence, steal that kiss. We had a lot of fun making these micro pieces of content and :15 spots. It’s always a pleasure to elevate a brand to a place where they can be a part of fashion in their own way.

Credits:
Suz Keen = Creative Director
Katie Yoder = Art Director
Katie Edmonson = Copywriter
Kristen Cooler = Producer
Matthew Frost = Director
Keith Keegan = Director, gifs