CHICKEN TONIGHT FORGIVENESS

The Chicken Tonight brand was/is a bit of a joke. They didn't have much of a reputation (other than a dated jingle and an embarrassing chicken dance). They had undergone some product improvements and were ready to advertise their fresh Australian-grown ingredients. We convinced them to say goodbye to their beloved chicken dance, ask for forgiveness and leave it all in the 90's where it belongs.

Credits:
Suz Keen = Creative Director
Matty Burton & Dave Bowman = ECD
Steve Dodds = Copywriter
Trevor Clarence = Director
Jim Wilson = Producer