European wax center

Credits:
Suz Keen = Creative Director, AD
Rachel Hutchison = Copywriter
Tennille Teague = Producer
Diana Kunst = Director and Photographer

This campaign focuses on confident women, representation and adventurous vibes; shifting the brand from feeling like the "you can't sit with us" types to the "join us" types. Sometimes in this biz it's not about being high concept. Sometimes it's simply about conveying an attitude and mood while highlighting a product. In this case that product is smooth and effervescent skin.