L’officina di LeRoy is the automotive lifestyle company my partner and I founded on the belief that life around a classic car deserves as much consideration as the car itself. And maybe a little more glamour.

We customize vintage Mercedes and design bespoke products for vintage vehicles and the people who enjoy the drive. Mercedes is our center of gravity, but our point of view extends across automotive culture through products, stories, and collaborations.

The work below traces the evolution of that world in reverse, from our most recent Leisure collection through Chop Shop and back to the 1964 Ford Ranchero that started it all.

My role: Co-founder and Creative Director. I help shape everything from our products and imagery to our partnerships and how L’officina shows up in the world.