MAke it you

Value City Furniture (VCF) are a furniture and retail chain in the midwest. They have completely been left in the dust by companies like Wayfair, Amazon, as well as CB2 and West Elm. No longer are people buying matching dinette sets. VCF had been resting on their laurels and decided to make a change, reinventing everything about their business (except their logo). They needed a new brand platform, launch spots and brand guides to lift them from the past. We developed all of this under a brand platform called Make it You. These highly stylized TV spots show off their new product in a whimsical and playful way. We had a lot of fun making these and got to work with Mandy Moore, a massive talent, the choreographer from La La Land.

Credits:
Suz Keen = Creative Director
Alon Shoval = Creative Director, writer
Bella Cabral = Sr. Art Director
Fred Aramis = Sr. Copywriter
Miriam Franklin = Producer
Filip Engstrom = Director