We developed a new brand platform for DSW to tell shoe stories called March On.
March On is about having an optimistic and empowered attitude against all odds. Also, how sometimes it's best to just say 'fuck it' and choose shoes :)
One of my favorite applications of the March On attitude is on Twitter, DSW looks for posts with the hashtag #FML, intercepts these, replies with an appropriate
#MarchOn comment and discount.
Suz Keen = Creative Director
Fernando Mettei = Art Director
Gabrielle Attia = Copywriter
Kristen Cooler = Producer
Perlorian Brothers = Directors